In this week’s episode, Professor Michael Drane sits down with Michael F. Schein, author of “The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”, to discuss how himself and others have mastered the power of hype to get what they want. They also explore the psychology of influence and persuasion, and its impact socially.