Ep 09: "The big red button"
Technology Device Ownership
October 29, 2015, Monica Anderson
68% of Americans have smartphones; 45% have tablet computers. Ownership of other digital devices has not grown in recent years. Today, 68% of U.S. adults have a smartphone, up from 35% in 2011, and tablet computer ownership has edged up to 45% among adults, according to newly released survey data from the Pew Research Center.1 Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.
A Guide to Color, UX, and Conversion Rates
December 2, 2014, Hannah Alvarez
Color is one of the most powerful tools in the designer’s toolkit. You can use color to impact users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. It’s also one of the main factors in customers’ perception of a brand.
The Psychology of Color in Marketing and Branding
April 13, 2016, Gregory Ciotti
The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."